It is a well-known fact that a successful business depends greatly on how it is marketed. With an ever-increasing dependence on the web, the use of a professional website is not only a necessity but a priority. Although it is an adtrics common thought that only large businesses can have top-notch websites, with the tools available today what seemed impractical can now be a reality. Best of all, designing an extraordinary website can be done without hiring expensive web developers to create your site from scratch. Usually, the first comment I get from my customers is, “I have the idea, but not the tools.” In this article, I will recommend which tools are the most helpful and where to find these tools so that you too can have an amazing website. So you say, “I have the idea, but not the tools. What are these tools and where do I get them?” Let me answer that question with a question. Have you ever heard of web site templates? If not, they’re your answer to a professional website at a very reasonable price, usually around $60 to $70. A website template is a ready-made website design created for you to use as the foundation for quick and high-quality web development. There are thousands of templates available online so you are virtually guaranteed to find something that suits your design and format needs. It can be as easy as simply adding your text to the template or rearranging photos along with your text to produce the outcome you have been searching for. Finding web site templates is easy, but be aware of the differences in template providers you will come across. Performing a Google or Yahoo search with the phrase “web site templates” will yield several vendor choices and not all of them offer the quality you demand. They all promise the best templates around, but that is obviously not the case. So, how do you find the right template vendor? First, visit some of the sites you come across and examine their templates. You will know you are on the right track if you answer “Yes” to the question, “Am I impressed with these templates?” Always trust your taste.
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Next, explore how many templates the vendor offers and how often their database is updated. As a rule of thumb, the more they have the better they are. This helps assure you that your choice will be more unique than otherwise. If you choose a template from a vendor who only offers a few select quality templates then the chances are that plenty of other customers have chosen that same template. You certainly don’t want a website that is practically identical to dozens of others online. You will also want a vendor who updates their site on a regular basis. Weekly updates are good, but daily updates are even better. This guarantees that they will have fresh templates on a regular basis for you to choose from. Finally, you want to make sure that your template is editable. This means that your template will come with the appropriate files (PSD, HTML, SWF, and FLA) that will allow you to make the necessary changes to your template. Ask your vendor before making your selection. Most templates come with these files, but it is better to be safe than sorry. You should be able to download your selection immediately or your vendor will provide a link to do so. Great! Now you have a really impressive template and can’t wait to make the changes that will get you a completed website that blows away your competition. Well, you’re halfway there. You have one more important choice to make. Who will do the editing? You will either have someone internally run with the project or you can hire someone and outsource the job. If you decide to handle things internally make sure you have the necessary software to edit your files and someone who is somewhat familiar with how to do the editing. This is what your template vendor probably didn’t tell you. Certainly, it isn’t as easy as purchasing a template and plugging in text. If it were then there wouldn’t be a market for web design and development companies. If you’re confident about handling it yourself then great, but be careful. You might find yourself investing a lot of time and money trying to get your desired results.
Your alternate choice, hiring a development firm, will almost certainly get your site looking and functioning the way you want it, but for a fee, of course. It is easy to find a development firm to handle your needs and you can find several online. Simply search with the key phrase “web site design”. Call or email a few of them explaining your situation and needs and ask for a quote to perform the editing for you. Depending on the amount of editing you will require you should receive price quotes in the $500 -$1500 range. This is a very reasonable price to pay for a professional website. Most likely, you will be glad you did.I have a background in business and technology with a Masters in Business Administration and am an owner of a website design firm located in Houston, Texas. The mission of my company, WebChrysalis, is to help individuals and businesses look like a million dollars online through the use of web templates and expert design. Bad News – the Threat is Bigger than it SeemedHow recently it was – when even many journalists thought that spyware gathers mostly information to be used for targeted advertising. Definitions like “spyware, a.k.a. adware is…” were pretty common in articles. Keyloggers and system monitors were mentioned as dangerous, but relatively rare. Until the Spy Audit survey made by ISP Earthlink and Webroot Software clearly showed – they are not rare at all. Reading them will be time well-spent for everybody who uses the Internet and at least sometimes deals with information valuable enough to be stolen; in fact, it means just everybody.
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“Industry experts suggest that these types of programs [i.e. spyware in general] may reside on up to 90 percent of all Internet-connected computers” – that’s the exact quote. Considering the number of computers scanned during this survey (which lasted for the whole year 2004), there is nothing left but to come to the conclusion – it must be true to fact. Despite the fact that one of the Spy Audit authors is an anti-spyware vendor, there is no doubt that the results are trustworthy – there have been more than 4.6 million system scans made in 2004. It seems that the results of the survey might be like the bolt from the blue even for the specialists, not to mention general public.16.48% of all scanned consumer PCs in 2004 had a system monitor installed. It means that 16.48% of these users were definitely under monitoring (who monitors them – that’s another question). 16.69% had a Trojan horse program, and this is a troubling sign, too – it is a keylogging module that Trojans often have inside. “Information-stealing Trojan” in descriptions most often means “keylogger-containing Trojan”. Both figures give us an overwhelming 33.17% of PCs contaminated with some program with information-stealing capability. Even if not all these Trojans were information-stealing ones, the situation is distressing anyway. Schools of Phish and Herds of Trojan Horses
“Traditional” phishing and spoofing (sending emails linked to a bogus bank Web site and waiting for unwitting customers) are, unfortunately, not new phenomena. It is a modernized two-stage scam which includes contaminating the victim’s machine with a keylogger-containing Trojan horse program that is spreading like a wildfire now. This scheme is without doubt much more dangerous; in this case, the victim needn’t follow the link in the email. Trojan horse lurks in the background until the victim types particular titles or URLs into his browser. Once the user visits one of a number of banking Web sites the malicious code is triggered into action, capturing passwords and taking screenshots. Then the information is sent to remote hackers who can use it to break into the bank account and steal money. There were several outbreaks inactivity of such information-stealing Trojans which targeted bank customers in 2004. Actually, such a scam was first used in Brazil – when the notorious Trojan named Troj/Banker-AJ appeared, experts recalled that the security firm Sophos had warned earlier in 2004 about criminals who used similar techniques to break into Brazilian online bank accounts. Crooks may use pretty ingenious and “efficient”(if such a word could be appropriate for this activity) techniques to place the Trojan into users’ PCs – letters can be mimicking CNN news alerts, or offering to reserve the very latest book about Harry Potter in the series before it is published in July. Who knows what will they invent next? Looking for Solutions to the Problem
Tips To Scaling To The Moon
In 2004 it become as clear as day to anyone – from being not much more than a nuisance for PC users, spyware turned into one of the major threats to information security. Since the Internet has become a part of daily life and business, the rapid growth of such kinds of cybercrime as identity theft and phishing endanger the whole society. Some types of spyware, namely software capable of stealing valuable information (like passwords, SSNs), certainly facilitate these crimes. Software vendors, by all means, are responding to the threat to meet the enormous demand for anti-spyware protection. Several big anti-virus vendors, such as Norton and McAfee, have already begun providing anti-spyware protection as well. Microsoft also joined the anti-spyware market this year (and has already become a target for the malicious Trojan called Bankash-A; fortunately, no serious damages reported so far). Symantec plans to announce new features to fight spyware in some of its enterprise antivirus and intrusion prevention products. Besides, there also are – literally – hundreds of stand-alone anti-spyware developers and vendors. The number of anti-spyware software they all develop, promote and sell is constantly growing – and will grow in the future. So will the profits. According to predictions from the market advisory firm IDC, the market for anti-spyware solutions is expected to boom in the next few years. Anti-spyware software revenues will soar from US$12 million in 2003 to $305 million in 2008.
But what about end users – are they going to benefit from such a variety of anti-spyware solutions available at the market? Or will they just feel bewildered and lost in all this mass of ads offering instant relief from nasty and dangerous spyware? It looks like most people are already confused because advertising is pretty much like – how to distinguish a high-quality product from some hit-or-miss software developers fabricated in haste just to get quick profit?
What a user can (actually must) do is to know what exactly he or she is buying or installing for free. Here are several simple common-sense tips: The first step is to visit the site of the company that produces this product. Look it through. Read “about us” section. How long does this company exist? Ignore “testimonials” – there is no guarantee that it wasn’t the company’s PR manager who wrote them. It would be better to search, say, Google groups for opinions.A good old background check will also do a lot of good. It takes some time, though – but peace of mind later is worth half an hour’s browsing the Web now. The simplest way is to search for the product’s name along with such words like “installs”, “spyware”, “adware”, “popups”, etc.a tech person doesn’t mean you can afford not knowing the basic principles these products are based on. What a user can expect from an anti-spy product and what is simply impossible?
Most anti-spyware products apply signature databases, i.e. rely on simple pattern-matching technique. Detecting spy software is the crucial step of the whole process – all the protection depends on whether the anti-spy software is able to detect as many malicious programs as possible. The bigger the database is and the more often it is updated, the more reliable the protection the product will provide. Signature base, which most anti-spy products depend on, is actually the “list” of signatures – small pieces of spy programs’ codes. Anti-virus or anti-spy program actually scans the system and compares its codes with those in signature bases. So, in this case, only the spies whose signatures already are in the base will be detected and eventually “caught”. As long as anti-spy software is regularly updated and the system doesn’t come across some unknown spy product, everything is all right. The problem is that there is a good deal of people capable of creating something brand-new, unknown to anti-spyware developers. The period of time when a new spy already exists, but the updates have not been released yet, is the very time when cybercriminals make their biggest profits.
The advantage of signature base analysis is that programs based on this method of detection can be of wider range – it is possible to include signatures from different types of spyware and adware into a single database. However, regular release of updates for these bases becomes crucial. If the developer fails to do it properly and on time, there is a considerable risk for such a program to become “Jack of all trades and a master of none.”The conclusion is simple – if a product applies the signature database, it’s better to choose anti-spyware with the biggest and most frequently updated base. Don’t expect absolute protection – with this technique it is simply unattainable. But in case of information-stealing programs, like keyloggers or keylogging-containing Trojans, a single “overlooked” program may mean lost valuable data. Since signature analysis can’t ensure protection against constantly appearing brand-new keyloggers, blocking the very process of keylogging would be better. Such technology already exists, and it may be the next step towards more reliable protection against the most malicious types of spy programs.
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