The digital revolution has taken the world by storm. It would encourage many people to open their own business online store or do marketing and selling of their products on the internet to coax the customers. There is no doubt about the fact that E-commerce business is flourishing and has become a lucrative option for ambitious entrepreneurs looking to increase their brand revenue. It’s essential your business constantly keeps up with new trends when starting an online store and develop strategies by keeping abreast with the latest technologies and features. No, it is difficult to become like Amazon or Flipkart or Myntra, but following the smart ways mentioned-below will help you to thrive in the digital business and have an edge over competitors.
Focus on Acquiring Customers
It’s not about devising an expensive marketing plan online but it is about creating a customer loyalty program that gives people a bonus to spend more money each time they shop at your store. It will drive and boost your sales of the online store you are running. It could be anything like free merchandise, rewards, coupons, and advance release products that will bring customers time and again to your digital store. You can also think about adding more items to shopping carts of customers and generate more revenue each time they visit your site.
Make your Website Secure
Very often online shoppers fear that the shopping website may not be secure and the information and personal details they will provide will be accessed in an unauthorized way. With cybercrimes running rampant and credit card frauds becoming common, it’s enough to deter customers from buying their favourite products online be it in the category of lifestyle, fashion, electronics, footwear, etc.
You need to identify this and make the required adjustments and demonstrate that your website is trustworthy. This can be done by proudly displaying any security badge your website is using.
Add Videos to your Product Demo
No matter what you sell online, the best way to get more customers engaged in your site is by adding videos. They create interest in a specific product. Videos go well with more people, so it’s likely that they’ll remember what they watched as opposed to just reading about it. They connect well with shoppers looking to purchase online. It is an effective digital marketing ploy that will surely yield rich dividends in terms of sales.
Use Email Marketing and Leverage Your Online Shop
Email marketing including personalized messages holds the answer for online brands with a hope to boost their sales. Right now, most companies feature intertwined email systems with old subscriber lists and follow-up sequences.
Make Your E-Commerce Site Compatible with Mobile Handsets and Smartphones
Customers prefer to buy products from the convenience of their mobiles too besides computers. To boost the sales of your online store, it is important to make your site accessible from mobile handsets or build a mobile app with customized content. It would help you to attract your potential buyers and increase your revenue. Making your site mobile-friendly should be your top priority if you are serious about growing your online business and give it more exposure.
Exhibit the Highest Selling Products Along with Their USP
If your company sells a wide range of different products, it can be resistless, especially for a new customer. Hence, show the customers which are the popular latest products in the market and which ones are selling along with their unique selling point(USP) and features. This is to make browsers familiar with what products you are dealing in.
Offer Exciting Discounts
What most online shoppers like about and search in digital stores is discounts and many sellers fail to realize this. It is an old marketing strategy to attract more customers as well as increase profit margins which is effective still today. These days shopping malls fail to pull crowds due to lack of discounts for buyers and therefore, online shopping is in vogue.
Step Up Promotions During Festivals and Holidays
Special events are a time when people are looking to shop and spend more money than on a normal day of the year. It can be Christmas, New Year celebrations, wedding seasons, holidays and weekends, and sellers should capitalize on the scenario and use it to their advantage. The shopping malls during holidays and festivals remain crowded, so it’s more convenient for consumers to shop from home. Online sellers should take this opportunity and launch a new product or do a press conference since customers will certainly buy during this time.
Use Pictures in Your Client Testimonials
Don’t include reviews of nameless and faceless persons because that would be unconvincing. Add a photo and include the person’s full name and title which will make your products acknowledged.
Advertise Limited Stocks
Tell your customers you have a limited amount of products remaining even if it is concocted. It will motivate shoppers to purchase your products now rather than waiting for the future.
It’s all about devising proper strategies to stand out from the rest as an entrepreneur. Thrive digitally by following the smart ways of doing business online.